Tips on Link Text

Link text needs to be descriptive, human readable and make sense out of context. There are no minimums or maximums for link text. Making sense out of context means that the reader understands where the link leads even if they do not read the text around it.

Do not underline words that are not links, such as, headings or for emphasis. When text is underlined, even in a Word/PowerPoint/PDF document, it is recognized as a link. For emphasis, use bold or italic. In HTML, make sure to use the <em> </em> and <strong > </strong> tags to denote emphasis.

Link Examples

Bad Link Text

  • Click Here
  • More
  • More information
  • Read more
  • Link to
  • /accessibility-center

Good Link Text

  • Presentation on Accessibility
  • More on Accessibility
  • Measure J Projects
  • Renegades Sweep the Finals
  • WebAIM
  • Bakersfield College Accessibility Center

For more information about accessible links, read Link Text and Appearance from WebAIM.

Procedure

  1. Select your descriptive text.
  2. On your keyboard, press control (mac: command) and k keys at the same time (or right click and select hyperlink).
  3. On the "Webpage" or "File" tab, insert the link in the "Address" field.

Editing Link Text

If you have already added a link and the link text does not meet the “Good Link Text” description, you can edit it by:

  1. Right click the link
  2. Select Edit Hyperlink (Mac Hyperlink > Edit Hyperlink)
  3. Edit the text in the "Text to display" field of the dialog box.
  4. Click OK.
PowerPoint for Windows
Hyperlink dialog box in PowerPoint for Windows.
PowerPoint for Mac
Hyperlink dialog box in PowerPoint for Mac.