For nearly 100 years, Bakersfield College has been blending academic excellence and social consciousness into the lives of all our students, regardless of their academic program, education path or demographic differences. At the same time, we have evolved into a multifaceted institution, one that serves a wide range of constituencies. Now more than ever, we need to communicate a strong image to our community, future students and those who make decisions about education around the state.
Our traditional graphic identity provides more than just a consistent look. As an aesthetic platform for our institutional identity, the logo articulates who we are in a straightforward, resonant and unmistakable form. Above all, the logo solidifies our reputation and expands our presence in a rapidly changing higher education marketplace. Bakersfield College’s logo presents a powerful call to action for all potential students and supporters.
To communicate a unified visual image, we ask the entire campus community to adhere to the standards outlined in this Identity Standards & Media Policy guide. The guide covers the use of our graphic identity in all communications and functions on behalf of and supported by the College, as well as interactions with the news media. By applying it consistently in all of our messages, we will reinforce our strong image and help Bakersfield College fulfill a most promising future.
If you have questions about the Bakersfield College Identity Standards and Media Policy, or need more information or assistance, please contact the Department of Marketing and Public Relations at 4251 or the Graphics Center at 4651.
Questions? Please contact one of the following, or visit the Graphics Center.